I do not usually post wakeboard press releases but I thought this was weird. I have no idea what the undercurrents or back story is.
Vonore, TN --- MasterCraft Boat Company announced today it has chosen to withdraw its sponsorship of the 2015 Pro Wakeboard Tour season, opting out of the final year of its contract with World Sports and Marketing, the event-marketing firm that activates the PWT. MasterCraft and World Sports & Marketing have over 25 years of bringing pro watersports and its pro athletes to fans all over the country. However due to the ever changing landscape of wakeboarding, event marketing, athlete and fan expectations, MasterCraft has chosen to move forward with a new direction for the 2015 summer season.
“MasterCraft thanks the team at World Sports for over 25 years of making the Pro Tour such a highly regarded event,” said Aarne Clow, MasterCraft team and event manager. “Despite our wonderful history, there have been so many changes to the wake scene over the last few years that have resulted in the slow decline of attendance and participation, we felt it was the right time to go back to the drawing board, work with our team of world class athletes and deliver a different experience for 2015 and beyond.”
While details of MasterCraft’s forthcoming event is still under lock and key, its goal remains to bring a premium experience that progresses and exposes the sport, improves the life of the athlete and rejuvenates the fans of wake sports. More information will be coming out in the early spring of 2015.