We had an unusually warm winter here in the south and vegetation is worse than normal in many places. We worked with Sensient this year to create a new bulk package for the SensiPro granules and have been able to reduce the price of our dye by 15% compared to last year. New pricing for 2017 is $449 for a 25lb bucket of dye. If you are using a liquid dye now and want something that lasts longer give us a try. Check out Indylake.com if you need more info.