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why arent MC and Nautique increasing production?

dislanddisland Posts: 1,463 Mega Baller
Its November and its too late to order a 2021 Mastercraft or Nautique?? No wonder they dont want to have a promo program. They are selling everything they want to manufacture by doing nothing. If they can do that every year why sponsor any pros? why spend anything on marketing? hec why even have dealers? (to sell wake barges I guess) Tesla doesnt have dealers.
Dave Island- Princeton Lakes


  • Than_BoganThan_Bogan Posts: 6,877 Mega Baller
    edited November 2020
    (Removed comment. I misunderstood.)
    Nathaniel Bogan -- GUT Padawan
  • BraceMakerBraceMaker Posts: 4,561 Mega Baller
    Increasing production is not easy when you are assembling parts from other suppliers.

    Starting with - how many molds do you want to build for the hull.
    How many engines and trans do you buy/build particularly when its for the only DD boats you make and not for the range of V-Drives you assemble.

    Then there are all the dash and interior bits that don't go on every hull, window frames, glass etc. Aluminum extrusions btw have been in painfully short supply try buying a dock this year?

    The point being it sucks that they can't meet the supply but it seems like sound business strategy and they are I'm sure thrilled that the economics of this pandemic have lead to people buying boats instead of them having 100 boats they couldn't sell this year.

    This is the same problem with the current local argument - well why not just build more hospital beds if the rooms are full?
  • oldjeepoldjeep Posts: 3,761 ★★★Triple Panda Award Recipient ★★★
    edited November 2020
    Just because the mfg are having a banner year due to covid doesn't mean that it'll continue. Malibu has been expanding production for a few years, so they are just lucky to be in a position to take advantage of the extra demand/catchup from the long shutdown. You can't exactly ramp up production quickly on hand built stuff - so the production slots are full. (Likely not very full of 3 event boats)
    Chuck P
    Not a mechanic but I play one at home
  • jayskijayski Posts: 997 Mega Baller
    From what I have learned Nautique is trying to facilitate a 24hr operation to assist in demand, obviously boat mfg's are not hiring for cashier positions at the Cirlcle K, need the right people and training involved, not a quick and simple task.
  • HortonHorton Posts: 30,220 Administrator
    edited November 2020
    In terms of the ProStar my understanding is there are two molds and they are both used at or near capacity. They would have to invest in additional molds to increase production.

    I also understand that MC is more or less sold out of all boats through June 2021. In other words they are slammed.

    ( none of this information comes from official channels. I promote MasterCraft but I'm not an official spokesperson )

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  • jjackkrashjjackkrash Posts: 846 Crazy Baller
    Covid is still impacting the supply chain. For example, even GM is reducing production in two N. Am. facilities because of supply chain interruptions. The boat manufacturers lost several months of production last spring (and more productivity than just when the factories were technically closed) and are playing catch up. And this includes not only the big three but the likes of Brunswick (Whaler Bayliner Sea Ray) and all the others big boat manufacturers.

    In any event, Nautique is in the process of almost doubling their manufacturing campus. So hopefully things normalize and production catches up next year with these vaccines on the horizon and new production capacity.

  • dislanddisland Posts: 1,463 Mega Baller
    @jjackkrash well I guess the answer is they are! great news
    Dave Island- Princeton Lakes
  • oldjeepoldjeep Posts: 3,761 ★★★Triple Panda Award Recipient ★★★
    edited November 2020
    Curious if the campus expansion is all about growth or more about consolidation of manufacturing of their owned brands.
    Chuck P
    Not a mechanic but I play one at home
  • hammerskihammerski Posts: 76 Baller
    edited November 2020
    CC is ramping up their production pretty significantly starting in Jan 😮
    Jim Hammer
    Jim Hammer Insurance
    Winlock, WA
  • Jody_SealJody_Seal Posts: 3,170 Mega Baller
    Boils down to Profit per square foot of manufacturing floor space . Coal barges are more profitable then ski boats plain and simple..
    Hobby Boats can be expensive when the hobbyist is limited on their own skill and expertise.

  • Stevie BoyStevie Boy Posts: 2,193 ★★★★Quad Panda Award Recipient ★★★★
    Good situation for the manufacturers, High Demand, Higher Secondhand Prices, Better turnaround for Boats taken in Part Exchange, Buyers waiting for their product .
    WIN WIN !

    Addicted To Carbon Fibre

  • ozskiozski Posts: 1,715
    Global issue with supply of shipping containers is a factor in many supply chains I have been told..
    'Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.'' 2021 MC As soon as it lands Ski - KD Platinum

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