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Where does "Syndicate" come from?

Gidday guys.

I have always wondered where does the "Syndicate" name come from with HO skis? I always thought it was a model/range of skis, but these days it seems like HO pretty much market themselves as HO Syndicate. As an example, I'd like a "HO skis" T-shirt, but it seems like they all pretty much just say "Syndicate", ski covers say "Syndicate" etc. Caps, all the apparel is Syndicate

Always wondered......

Hope everyone has a safe and family Christmas

Regards to all.

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