I have to say I am a little sick of reading comments/questions about why we are not on ESPN like in the 1980s. Here is the deal as I understand it.
ESPN produces, sells advertising for and broadcasts major sports. That is the big money along with all the sports news content.
Smaller sports have to BUY the air time and then sell the advertising to pay for it. So if you want water skiing on ESPN you need to call Ford or Anheuser Busch and get them to buy ads for the segment. Good luck with that. FYI we did not lose WaterSkiMag because of a lack of readers we lost the mag for a lack of advertisers. ( If someone in the sports TV wants to correct this or fill in some details let me know. )
We now have very good web casts thanks mostly to TWBC and we should be happy. No we do not have non-skiers finding the sport but it is what it is.